This Master’s course provides an integrated understanding of how luxury brands create, manage and elevate hospitality experiences across physical, digital and service touchpoints. Combining strategic marketing, brand management theory and service design, the programme develops the capabilities required to navigate the rapidly evolving luxury hospitality landscape. Students explore hospitality business models, consumer psychology and sustainability dynamics while gaining technical skills in Adobe-based communication design, media planning and digital marketing for branded hospitality. Design Management modules introduce business planning, interior design principles, brand identity and customer experience, enabling students to interpret the hospitality environment from both a strategic and experiential perspective. Practical learning is built through industry projects in brand communication and communication strategy, where students respond to real or simulated briefs from luxury hotels, resorts and branded residences, applying brand theory to high-level hospitality challenges.
Admission requirements for this program are being compiled.
Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations.
Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises…
Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
The course aims to meet the growing demand for professional figures as: BRAND MANAGER PROJECT MANAGER
INDUSTRY COLLABORATIONS Thanks to Istituto Marangoni’s strong ties with leading luxury companies and its diverse international student community, Istituto Marangoni Milano offers a unique methodology that allows students to work on projects under the supervision of the most prestigious fashion and beauty brands, gaining valuable global perspectives.
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